This fascinating course by Philip Kotler will immerse you in the dynamic realm of modern marketing. You will explore the vital role of marketing in an ever-evolving world, uncovering what marketing truly means in today’s…
In this course, Martha Rogers draws an interesting analogy between quantum physics and marketing to explain the importance of enhancing customer experience and building customer trust to achieve business outcomes. If any business wants to…
This course on sustainability in marketing is particularly relevant and thought-provoking today, as the planet faces a climate crisis. Philip Kotler talks about how marketing will have to change to meet sustainability goals. In this…
