Intergenerational conflict refers to the collective tension, strain, and antagonism between older and younger generations due to difference in ideologies and way of living. In this course, Dr. Jagdish Sheth discusses the conflicts that arise…
With the changing times traditional concepts are fading and newer concepts are emerging. this will have a major impact in the demographics of the consumers. In this course, Dr. Jagdish Sheth discusses how he phenomenon…
