Sustainable Marketing in the 21st Century

Sustainable Marketing in the 21st Century
  • Overview
  • Curriculum
  • Reviews

Marc Oliver Opresnik delves into the topic of rethinking marketing management in the 21st century, with a particular focus on how companies, entrepreneurs, organizations, and societies at large can adopt a comprehensive and inclusive approach to achieve the sustainability goals set forth by the United Nations. 

In this course, you will:

  • Understand the Sustainability Development Goals developed by the UN
  • Explore marketing in today’s world
  • Understand how to become a sustainable social marketing organization
  • List the principles for change
  • 1 Sections
  • 6 Lessons
  • 1 Quiz
  • 0m Duration
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6 Lessons 1 Quiz
  • Introduction
  • Sustainability Goals for a VUCA World
  • Marketing in Today’s World
  • Sustainable Social Marketing Organization
  • Principles for Change
  • Case Study - Xenos’ Journey Towards Sustainable Retail Excellence in a VUCA World
  • Quiz

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