Customer Focus

Middle class refers to the social group between the upper and working classes, including professional and business people and their families. In this course Dr. Jagdish Sheth discusses their role in the economy as a…

Middle class refers to the social group between the upper and working classes, including professional and business people and their families. In this course Dr. Jagdish Sheth discusses their role in the economy as a…

Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. In this course Dr. Jagdish Sheth explians the importance of good CRM and how it…

In this course, Imad Baalbaki explores the emerging dynamics transforming the consumer markets where humans engage, connect, and function. He emphasizes why grasping and valuing these evolving realities is crucial for managers to effectively respond…